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анализ встреченных аббревиатур отдельно по рубрикам продемонстрировал следующую картину (суммарно по изданиям): частность употребления сокращений наиболее высокая в разделе «Бизнес» 155 единиц, в рубрике «Спорт» - 143 единицы и в «Новостном» отделе - 125 сокращений. Данное деление отвечает характеру и тематике соответствующих статей - в профессиональном бизнес-разделе всегда будут публиковаться в большом объеме названия различных финансовых структур и организаций, индексов и ежедневно изменяемых ставок. В спортивном разделе также неизбежно постоянное упоминание многочисленных спортивных учреждений (союзов, клубов, лиг и т.д.), общественных мероприятий, наград, кубков. Несколько иная картина обстоит в разделе «Новости», эта рубрика публикует актуальные сводки с места происшествий, публичных выступлений общественных лиц, международные новости - подобный материал по определению не может быть чрезмерно насыщен аббревиатурами.

Результаты проведенного практического исследования, таким образом, доказали крайнюю актуальность и многогранность самого феномена аббревиации в языке современной британской прессы, выявили большое разнообразие моделей сокращения слов и словосочетаний. В этой связи видится необходимым обязательное дальнейшее изучение этого явления.

The current graduation project «The peculiarities of the usage of abbreviations in the modern British press» is devoted to a study of the phenomenon of abbreviation in the modern English newspapers. The theoretical part is based on scientific works, both domestic and foreign researchers in the field of linguistics.the moment, the abbreviation, in fact, has become one of the most common ways of creating new words in the newspaper-publicistic style, along with neologisms and occasionalisms, reflecting modern trends in the development of the English language. Thus, the abbreviation has become one of the ways of word derivation that best meets the pragmatic purposes of modern reality. The complexity and dynamism of this phenomenon actually determine the topicality of the present research and at the same time the necessity of studying the abbreviated units and carrying out their thorough analysis.

The aim of present research is description and comparative analysis of abbreviations used in the language of the modern English press from the perspective of component composition, formation models and functioning on the basis of the following British newspapers: "The Guardian", "The Independent", "The Daily Telegraph", "The Sun", "The Daily Express" and "The Daily Mirror".following tasks were resolved in order to achieve the aim:

· to define the term "style of speech" and analyze the main definitions used to describe functional styles and their types, and also to give their general characteristics;

· to consider the peculiarities of publicistic style: the main genres and features that distinguish it from other styles, especially text organisation, stylistic characteristics, particular set of language means;

· to characterize the notion of "abbreviation", to examine the functions that it performs in the language of the press, to describe the causes of its appearance and circulation on the pages of newspapers;

· to give a basic typology of abbreviations and their subtypes;

· to compare and analyze abbreviations and their specific characteristics through examples of both quality and tabloid newspapers from the point of structural features, models of reduction, the frequency of their usage and to describe the universal trends.

The theoretical part of the present study allows to conclude that the newspaper- publicistic style is considered independent, it is a special style in the system of functional styles with its distinctive, inherent characteristics that distinguish it from other styles and, finally, affect the selection of certain lexical means. In addition, the study shows that the concept of abbreviations is a complex multifaceted phenomenon because of its structure, the diversity of types, special influence of graphical and sound forms of the lexical units and other factors. Despite the numerous interpretations of this definition, scientists agree that this is one of the specific substantive ways of word formation, which consists of

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