Читать курсовая по рекламе и Public Relations: "Особливості організації реклами в Internet" Страница 15

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Звичайно, перш ніж рекламуватися подібним способом потрібно кілька разів подумати про те, що в користувача запитуючого неіснуючий URL зовсім немає бажання заходити на інший сервер.

So, the basic ways of advertising in the Internet are:

1. Banner advertising (exchange of the references)

2. E-mail

3. Catalogues

Certainly, banner advertising, as most basic, in such kind, in what it arose does not exist any more in well-developed countries, advanced in the Internet. In Ukraine it has passed the peak and the conducting Internet - advertisers have begun to study new technologies, more refined, called to work with the interested audience, instead of " to shoot on the huge areas ".

In general, all Internet - advertising solves more operatively one of the main tasks of advertising - action on a target audience. The achievement in programming allows making it with minimal, practically by zero error. Certainly transition on non-existent URL does not solve this task, but it only while. This way only has arisen and technically is still advanced poorly.

Now Ukraine begins actively to introduce new technologies, on a western sample and we start to find out new ways of advertising (for example, textual advertising network tx3 - first in the world in this class) there are advertising networks adequate to western standard (RLE), but all the same technical backwardness of the average user brakes development of new technologies, such as, for example, SWF. Delay in delivery of new software or unwillingness to buy it does not give the user an opportunity to feel all charm of the new virtual world, and the low throughput and unreliability of communication channels even more slows down this introduction.However tendency of development of communication lines now is precisely traced, and in the future the increase of speed of connection will undoubtedly be reflected in a qualitative level of advertising.

http://www.bannermaker.ru;http://www.microscope.com; http://www.wilsonweb.com; http://www.iab.com; Кирсанов Д., Web-дизайн: книга Дмитрия Кирсанова, «Символ», 1999Chip від 19.11.2000, с. 12; http://www.computerworld.com.uа;http://www.marketing.spb.ru;http://www.inter.net.ru;http://www.promotion.aha.ru;Домашний ПК від 08.12.2000, c. 21;Мир связи и информатикивід 11.08.2000, с. 21;Мой компьютер від 04.09.2000, с. 18-19 ст.;http://www.rocit.com;Телеком від 02.10.2000 c. 7; http://www.kazan.ru/maxim; http//www.computerworld.ru; HA!!!, жовтень 2000, с.32; НА!!!, вересень 2000, с. 67-69.

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