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Функция "чтения" служит для ознакомления с работой. Разметка, таблицы и картинки документа могут отображаться неверно или не в полном объёме!

International Marketing Strategy International Thomson Business Press, London

Griffin, T, (1994) International Marketing Communications Butterworth Heinemann Ltd, Oxford

Johnston, S & Beaton, H (1998) foundations of International Marketing International Thomson Business Press, London

Mattelart, A (1991) Advertising International Routeledge,London

Usunier, J (2000) Marketing Across Cultures Prentice Hall, Essex

Walsh, L,S, (1994) International Marketing 3rd Edition Pitman Publishing,London

Webliography, service provider British Telecom

The World factbook 2000, United Arab Emirates,http://www.cia.gov ,acessed on 3rd Dec 2000

Business in Dubai http://www.dubaicityguide.com, accessed 3rd Dec, 2000

General information-UAE overview/Culture and Lifestyle http://www.dubai-online.com , accessed 4th Dec,2000

Dubai as a market,http://dubaitourism.co, accessed 3rd Dec,2000

http://ftimes.com , accessed 4th Dec,2000

Gulfood report, http://www. gulfood.com , accessed 4th Dec, 2000

Intercultural Communication, G Hofstede, http://www2.soc.hawaii.edu , accessed 3rd Dec,2000

Arab news and media http://media.fares.net , accessed 5th Dec,2000

http://www.uaeinteract.com, accessed 2nd Dec, 2000


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