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Identification (exists in two forms, one can completely or partially assimilate themselves to other group members or participants of interaction expected from each specific behavior, trying to justify these mutual expectations);

internalization (related to the value of the person) in this situation, human behavior is relatively independent of external influences, because the views or opinions of others joined in the value system of the person.

Conformism is also considered as a function of three types of influence., an information conformality of the group, where opinions of the group is considered adequate reflection of reality., normative conformism of the group when a person is interested to estimate the group.

Thirdly, normative conformism of the experimenter. It arises when the interests of the guinea focused primarily on assessment of the no group, and experimenter. . The study conformism Social psychology for several decades studying the problem of conformism. In the mid 30' s of XX century. American Psychologist Muzafer Sheriff investigated in vitro the formation of group norms and their impact on people using so-called avtokinetychnyy effect (optical illusion of movement of the fixed points of light in a dark visual field). The result of this and similar experiments have led to the following conclusions: - The individual uncertainty by matching and comparing their own views on others, inclined to agree, as a rule, with the majority to adapt to it - a common reference system, formed in the presence of others continues to influence the views and opinions of the individual, even without this source of influence. M. Cherif not actually researched conformism. The objective was to study the process of forming social norms in a laboratory, and clarify various aspects naviyuvanosti rights. In the early 50' s of XX century. American researcher Solomon Ash drew attention to the problem of group pressure, using a method "reasonably groups. A considerable intensification of research and debate about the nature of conformism as a social phenomenon that took place in the coming decades, social psychology has enriched many concrete conclusions. In particular it was found that a high degree of conformism is the result of underdeveloped intellect, low self and others. It was then concluded that a person can be a conformist or a nonconformist. So there are two options for treatment of personality to the group opinion: or disagreement, alienation, or full acceptance of it. Also alleged that the degree of conformism depends on the situation, the composition and structure of the group. However, these factors have not been elucidated (presumably because of the nature of laboratory groups that are not allowed to consider the significance for the individual group thought). Negative role played by abstraction and participating in the experiment that revealed the lack of information on their individual characteristics, social characteristics (values, beliefs, etc.). And most model variations of behavior was somewhat simplistic, since it takes into account only two types: conformal and demonstrate the non. In fact, real life in a group may be associated with the third type of behavior, based on a conscious recognition of individual codes and standards groups. Despite these shortcomings, Asha S. technique was used in subsequent experiments, as many scientists consider it a model of scientific creativity, unequivocally recognizing its humanistic orientation. Further investigation konkretyzuvaly factors underlying conformal behavior, influencing it and determine the level of conformism. This - a conflict (real, imaginary) between the individual and group; pressure (influence) groups through evaluation, offensive jokes, etc. Most unanimity, solidarity groups, especially the situation, especially the relationship of individuals and groups, especially the response to pressure groups; tender and age characteristics, individual characteristics of the individual, social and cultural features, the significance of the situation for the individual and others. American social psychologist Morton Deutsch and Harold Gerard discovered and described the kinds of normative and informational influence on a group of individuals.impact on an individual associated with group norms. The point is that most of exerting pressure, and her opinion is seen as representative of the group norm. Regulatory requirements surrounding the group of people from early childhood: it is learned follow group norms and respect them.

Information on the impact of the individual involves changing individual positions on the group due to the fact that an individual applies to the group as a source of information. If the regulatory impact of changing the system of interpersonal relationships, the information - determines aspirations are more or less adequate assessment of reality.researchers Festinher L., M. Deutsch and H. Gerard are two types of conformal behavior:

• external subordination, that is the conscious adaptation to the opinions of a group. Thus there are two well-being of the individual:

) submission is accompanied by an acute internal conflict;

) adaptation occurs without any conspicuous internal conflict;

• internal subordination, when individuals perceive the opinion of the group as its own and follows them outside. Use the following types of domestic subordination:

) making thoughtless wrong opinions of a group on a "majority is always right";

2) the adoption of the group, but the use of your logic explanation of choice. . Positive and negative values Conformal person show weaker intellect than independent, they are more characteristic of dogmatism, stereotype thinking, unclear thoughts and utterances. Human motivation and emotional functions of conformal entity characterized by insufficient strength of

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