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? Apollo Madras, Hyderabad

? Training wing/division (Apollo Institute of Hospital management)

? IHC (Indian Hospitals Corporations) consulting services

? Within each hospital :

? consulting doctors (independent)

? administrative and supporting staffs, different departments (Guest relationship) commensurate with normal hospital practices.

? Human Resources: good compensation, good training.

? Control: CHANGE committees, guest relation department, employee empowerment.

? Measurement: Patients’ health most important yardstick for success.

4. Service Delivery System

? The people from all levels due to their high skills, training and motivation contribute towards the hospital’s vision of providing high quality service and care at competitive price.

? Most updated technology and equipment with standardize procedures for operations high quality contribute to high quality service.

? Differentiation based on multidimensional strategy which are high quality, reliable and quick treatment at competitive price.

? Barrier to entry to the industry is high, mainly because of high capital investment, brand name, well established marketing, referral network, presence in almost all aspects of business within the health care industry, and contracts with highly recognized doctors.

? Expansion vehicle promises most effectively to enhance Apollo Hospitals’ profits while expanding recognition of the Apollo name. Some the expansion efforts:

? Building more hospitals and control over entire operation

? Limited growth, high capital intensive, no risk sharing by others, no advantage of experience of local channels.

? Consulting service: Indian Hospital Corporation (IHC) which share experience in hospital management, license Apollo trade name to doctors and entrepreneurs and quicker expansion.

? Health maintenance organization (Insurance and medicare HMO) which promote high quality health care through a large network of doctors and hospitals.

General information about Apollo Hospital:

? Fonder Dr. Pratap Reddy in 1983 in Madras

? First corporate hospital in India

? Offers : sophisticated treatment in comprehensive range of medical specialties and state of the Art medical technology, skilled and motivated and dedicated technicians, superior highly skilled/ foreign trained and famous in their fields doctors, supporting staff.

? Providing top quality medical care

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