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the corporations action which in turn arouses, ? 1) appropriate social contempt,

2) a recognition of a failure to measure up and 3) the kind of adjustment to

operating procedures, policies, and practices that are required for the

corporate offender to regain moral worth in both its own eyes and those of the

community. Rehabilitation is thereby served by retribution.? This definitely

proves that the sanction is a very important and effective method which our

democratic society should adopt in hopes of finding a certain justice within the

corporate law. The courts have the power and social credibility to make this

justice reality, and force the corrupt corporations to face their mistakes.

Court ordered ?adverse publicity? would provide the vehicle with which society

could punish these institutions. These would force the corporation to face the

community it has hurt, and deal with the anger they brought upon themselves. The

main problem facing this, is that the courts would have to find a clever writer

who could penalize the corporation with its’ literary prowess. The focus of

money and training would be crucial, if the Sanction is to be a success. The

courts should also use their power to order the corporation not to engage in

rebutting or advertising anything about the sentence. If the corporation did try

and advertise or promote itself after it had been ordered not to, then serious

ramifications would ensue. This would be effective if the program was set up and

run with stern order, financial stability, and a utilitarian outlook for the

people. The assistance of fines to correct the problem would also aid the

victims and the people that these corporations hurt. It can be noted as well

that this program has been implemented recently. In a recent study seventeen

corporations who have been found guilty were penalized through adverse publicity

reported a loss of corporate prestige within the company, and this in turn is

regarded as a major corporate concern. The loss of prestige within a company was

noted, as being far more serious than the payment of a fine. This simply proves

the effectiveness of the Sanction, through the process of shame a company

endures many more detrimental setbacks, compared to a fine which if donated to

the right company can almost create a better and cleaner persona for the

corporation, no to mention a tax deductible situation.

If a company is allowed to create a product that is detrimental to the

environment or does not meet commonly accepted standards then it to should be

subject to any punishment be it negative publicity or a public boycott of the

product. Such measure would fall into the rules of the capitalistic game, a game

in which you are only as good as your last product. If companies are allowed to

peddle products in whatever form they choose, then victims as well should be

able to seek retribution in any form they see fit. Adverse publicity seems to be

the most effective tool for achieving this retribution.

In summary, it is obvious that the Hester Prynne Sanction is the only

effective method to punish these faceless corporations, who have opressed the

community for years. The Sanction has already proven to be an effective, and

also morally acceptable way, to serve and protect the needs of todays demnading

society.

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