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Campbell is of the Marlboro Man. He is a representation of the individual rugged

spirit that is sought after by much of the population in our culture and in

cultures around the world. ?A conflict is generated by the audiences implicit

understanding of what is not in the ad—a fast paced, technology-driven urban

world where most smoking actually takes place. This implied conflict between the

natural world and thee manufactured world is apparently resolved by invoking the

image of Marlboro.? (Campbell 363) Through Myth Analysis, Marlboro will

transport any smoker from the technological world in which we live to a world in

which you ride horses and rustle cattle. Advertising is extremely important to

the economy of the world. It drives the market and pays for most of the

entertainment that so many of us Americans Enjoy. It is also the only way that

we are furnished information about new and innovative products. As I hope was

demonstrated in this paper, advertising does come with a price. As targets of

advertising campaigns, we need to be more objective of the messages that are

being fed to us by the corporations of America. If we are not careful, one could

be lead by the media gods down a path of destruction from which there is no

return. As stated in the thesis, advertisers use many underhanded techniques to

sell us their products, and only the consumer can make a change.

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