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Focus on Recycling

Reduce, Reuse and Recycle is the Ford mission. The new Ford Focus and other Ford products demonstrate that Ford is serious about protecting the environment and managing waste.

Old blue jeans, plastic bottle caps and other discarded items are important parts of an extraordinary vehicle that is heralding a new era for the Ford Motor Company in Europe.

The Ford was made with recycling in mind and demonstrates creative use for salvaged materials by incorporating them into new components such as heater/air-conditioner housings, sound deadening materials and fuse boxes. This level of environmental compatibility was carefully considered from the beginning of the vehicle s development.

The Ford Focus has 85 per cent recyclability potential by weight and has been designed for quick and easy dismantling.

The Ford Focus is but one of the example of Ford s dedication to recycling in its products and manufacturing processes.

Worldwide, Ford products annually use more than 4 billion pounds of recycled materials.

Technology, Human Ideas and Imagination

Human ideas, creativity and imagination will never be taken over by technology. The fact that technology exists is only thanks to human creativity. Technology plays a very important role in present production processes. In some cases it is easier for man to let a computer do all the hard work, but our common sense fortunately guides us in most of our decisions and makes us realize the importance of maintaining human input and creativity. Human ideas and imagination must be considered as the brain of the production processes and technology is the means utilized to realize these ideas. The best result possible is given by the perfect integration between these two parts. It allows the companies to increase efficiency, cut costs and cut time so as to pass on a guarantee to their consumers.

Ford Environmental Pledge

Ford Motor Company

is dedicated to providing ingenious

environmental solutions that will

position us as a leader in the

automotive industry of

the 21st century. Our actions will

demonstrate that we care about

preserving the environment

for future generations.

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