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George went beyond the point of pain, he endured extreme pain, which is George?s personal motivation. George?s running the marathon has nothing to do with stability/equilibrium. (Weiten, 1995).

Incentive Theory is striving towards attaining external goals. Incentive theorists believe that the source of motivation is external, in the environment, Incentives ?pull? you to act, whereas drives ?push? you to act. Incentive theory is not related to the principle of homeostasis, it emphasises environmental factors. (Weiten, 1995).

Not everyone can always achieve his or her desired goals. Expectancy-value models explain one?s motivation to persevere in two ways, the merit of the incentive, if it appeals to you, and the probability of one?s chances attaining the incentive. Gambling at a casino is an example of incentive. Your motivation to gamble will depend on the amount of money you could win and on your chances of winning. To draw people to gamble, large amounts of money are offered as the prize, making the incentive value high. (Weiten, 1995).

Incentives can be both positive and negative. A positive incentive is a pupil knowing that they will receive a reward if they obtain a good result for an exam and a negative incentive is a pupil knowing that if they fail the exam, they will be deprived of something they value. (Weiten, 1995).

In relation to George, incentive theory is very suitable to his behaviour. George?s behaviour is highly individualistic. Very few people would subject themselves to what George did. George persevered, ran the marathon, and achieved his goal. George?s incentive was an external psychological motivation. (Weiten, 1995).

Through the different theories of motivation we can see that motivators can be internal and external. We have seen that instinct; sociobiology and drive theories do not explain George?s behaviour. Incentive theory explains George?s behaviour best.

Some psychologists believe that happenings, that we no longer remember, can still affect our lives and can influence behaviour motives.

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