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initial expense and risk is limited due to our joint venture. We can gain a

high percentage of market share throughout this region by 1999 and begin our

global debut at the summer Olympic games at Sydney in the year 2000.

Appendix A

Here are some facts about skin cancer itself there are three basic types of this

disease. Basal cell carcinoma, squamous cell carcinoma are two types of cancer

that can cause disfiguring to the body but are not fatal. The third is

malignant melanoma which behaves like an internal cancer. It starts as a mole

and can spread to other parts of the body. The sun’s ultraviolet violet rays

are the most significant between 11 AM and 3 PM. This is the time that the

majority of children and outside labor workers are in the sun. In Australia’s

summer months’, exposure is so serious that safe sun time before damaged is

caused in Darwin is only 9 minutes. In Brisbane 11 minutes, Perth 10, Sydney

and Adelaide about 12 minutes. To demonstrate the concern for skin protection,

researchers have developed a T-shirt that has an ultraviolet sensitive paint on

the front of it which when exposed to the sun its picture will change color

revealing the radiation that the human eye cannot detect. It is said that by

the year 2050, society will not be able to go in the sun if humankind does not

recognize this issue.

Australia has developed a “slip slop slap” motto to promote skin protection.

Slip on a shirt, slop on sunscreen and slap on a hat.

Appendix B

There are several resources that we can use to discover our possible available

market for distribution. The services are located by contacting the local U.S.

Dept. of Commerce distribution. 1) Agent distributor search (AD) The US

commercial service will locate and screen potential Australian agents and

representatives for US companies. CS Australia will send information to

possible companies that might have an interest in our product. If the company

responds, the CS will make the opportunity for direct contact available. 2) CRS

Gold Key Service This idea makes it beneficial for US company representatives to

see the various services available. Such as market orientation meetings,

research, distributor searches and screening. They are an affective service

that truly widens the firm’s eyes in a particular country. 3) Customized Market

Analysis (CMA) This assessment provides information on the product’s potential

laws. This is very important to us as a joint venturer, because we need current

data and monetary trend information which oversees research. 4) CS — Catalog

Exhibitions CS Australia actively participates in trade shows, and a variety of

other trade events that provide actual catalogs or products for direct display.

5) Introduction to Australia

This new entry program is affective and inexpensive to test the Australian

market. Specific American firms in that industry contact Australian fin-ns. A

selected target industrial market is chosen through local agents and

distributors. Interested participants then actually follow up directly.

The CS also actively participates in trade missions, trade events, and the trade

opportunity program (TOPS). This service provides trade leads that manufactures

may request for representation, investment, licensing and finally joint ventures.

The last two services offered by CS are market research reporting and commercial

USA. The market research and reporting continually tracks major industrial

investments, projects, and policy developments.

Commercial news UA provides on new U.S. products available for the export market.

This distribution information goes to about 1,000 potential agents and

distributors in Australia. This service also identifies possible joint venture

participants. This distributive information goes to Australia. All of these

services are imperative to regarding possible market distribution resources.

Resources:

Austrade Australian Trade Commission 630 Fifth Avenue, Suite 420 New York, NY

10111 Nicholas Doumani (212)408-8473

Bureau of Tourism Research

Cambridge Encyclopedia of Australia Press Syndicate University of Cambridge 1994

CD ROM — U.S. DOC, International Trade Administration March, 1996

CD ROM — National Trade Data Bank February, 1996

Europa World Year Book 1995 London: Europa Publications Limited Volumes 1 & 2,

Pages 1236-1237 and 1246-1247.

Internet: HTTP://WWW.TELSTR.COM.AU/META/AUSTRALIA.HTML

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