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customer satisfaction drop for the three consecutive years beginning in 1999. After further research, they realized that although the new system provided fresher food, it was not as quick as the previous system. Instead of reverting back to the old system, McDonald s continues to fine tune Made for You ́ and add new options to help the system work faster.Planorder to cope with the first ever quarterly loss that resulted from inefficient use of the Made-for-you-system McDonald s has devised a new plan to increase profits. Previously, the corporation emphasized adding more restaurants to increase sales, but the new plan places emphasis on increasing sales at existing restaurants.new plan will reduce spending, to enable more cash to shareholders through dividends and share repurchases. Specific goals of the revitalization plan are to:

) Attract new customers

) Encourage existing customers to visit more often

) Build brand loyalty

) Create enduring profitable growthmain goal is to increase sales by creating an exceptional customer experience. McDonald s plan is to achieve this goal by focusing on its people, products, places, prices, and promotions.

. Swot analysis

Strength

Weakness

1) Strong brand

1) Low depth and width of product

2) Customer intimacy

3) Product innovation

4) Supplier integration

Opportunities

Threats

1) Expand into new cities

1) Changing customer lifestyle and taste

2) Entry into breakfast category

2) Increased competition from local fast food outlets.

2.4 Conclusion

Strategies implied by McDonald s clearly gives the entire comprehensive information that is necessary for the growth and development of a business enterprise. Basically, the strategies that are implemented by McDonald s includes many basic essentials features like market research, innovative ideas, customers views, forecasting consumers demand, planning, organizing etc, these are the few basic essentials elements that plays a vital role for the successful business and also in creating the brand name of a product. Today, in this fast moving dynamic world the demand for goods and services are increasing at an alarming rate due to which there is greater competency and competitors ruling in the market. Therefore, most of the companies adopt different types of marketing strategies in order to serve their customers in a more better and efficient manner than their competitors so that, their business can easily survive in the market. Even corporate companies are implementing various strategies from past many years. This shows that marketing strategies provides competitive edge for every business unit.up my course paper I would like to say that it is incredibly important to know methods of increasing competitiveness. Todays market is practically full and the level of competition is really high and this fact emphasizes its particular revelance. Such methods as an efficient competitive strategy or choosing the right organizational structure play rather huge role in further growth of the company. It is necessary to add that can be intended as achievement of company objectives. Hence, performance should be measured in terms of how an organization manages its critical success factors.level of competition in product markets can also be improved by deregulation to reduce barriers to entry, though this has its limits as some regulation is needed to protect consumers and employees from unfair practices. In addition, privatisation of industry is also likely to improve competitiveness, but there are few industries left in the UK for example to privatise. Finally, reducing monopoly power through regulation and competition policy are strategies that can be effective in creating a more dynamic and competitive micro-economy. However, it can be argued that monopoly power helps generate some dynamic efficiency, and the advantages of economies of scale might be lost if monopolies are broken up.that termpaper I tried to look through different aspects of competitiveness for understanding how the company can make its product the leader on the market. I also mentioned about key moments of a successful strategy, because the company without a good strategy is doomed to fail. I hope that I uncovered all necessary moments of that huge part of strategic management and it will be useful for future managers.

Bibilography

. Kotler, P. and G. Armstrong. 2009. Principles of Marketing (13th edition). Prentice Hall. 104-105

. Kotler, P., N. Rackham and S. Krishnaswamy. 2006. Ending the war between sales & marketing. Harvard Business Review : 68-78.

. Yoon, E., S. Carlotti and D. Moore. 2014. Make your best customers even better. Harvard Business Review : 23-25.

. Porter, M. E. and J. E. Heppelmann. 2014. How smart, connected products are transforming competion. Harvard Business Review : 64-88.

. Lorange, P. 2005. Memo to marketing. MIT Sloan Management Review : 16-20.

. Keller, K. L. and S. Sood. 2003. Brand equity dilution. MIT Sloan Management Review : 12-15.

. Robert G. Cooper, 2001. Winning at New Products, 3 rd edn, New York: Perseus Book group.

. John Miltenburg, 2005.Manufacturing Strategy, 2nd .ed. New York: Productivity Press,

. Charan Ram. Global Tilt. Random House Business Books, 2014.

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